Yahoo and Samsung Ink Interactive TV Deal

by Nate Wooley | November 6, 2012 11:57 am

[1]Interactive TV is a very busy marketplace these days. And now Yahoo (NASDAQ:YHOO[2]) is partnering with Korean electronics giant Samsung in bringing one more entry into that marketplace.

The two firms refer to their new arrangement as a “multi-year partnership.” Yahoo will provide its Broadcast Interactivity platform to Samsung’s 2012 SmartTVs via its SyncPlus platform. A press release explains[3] that Smart TV purchasers will “receive real-time, actionable content that runs alongside and complements TV shows and commercials.”

Both firms hope that the brand identities they bring to the market can help them gain market share in a field that already includes, in one form or another, Apple (NASDAQ:AAPL[4]), Amazon (NASDAQ:AMZN[5]) and most of the larger cable TV providers.

More from the world of TV:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/01/samsung-smart-tv-630.jpg
  2. YHOO: http://studio-5.financialcontent.com/investplace/quote?Symbol=YHOO
  3. press release explains: http://pressroom.yahoo.net/pr/ycorp/240544.aspx
  4. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  5. AMZN: http://studio-5.financialcontent.com/investplace/quote?Symbol=AMZN
  6. What to Know About Boxee TV: http://investorplace.com/2012/11/what-to-know-about-boxee-tv/
  7. Thursday Apple Rumors: Will Apple Make a TV Remote Control?: http://investorplace.com/2012/10/thursday-apple-rumors-will-apple-make-a-tv-remote-control/
  8. Dish Network, Viacom Discuss Internet TV Deal: http://investorplace.com/2012/09/dish-network-viacom-discuss-internet-tv-deal/

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