Cheerios’ Facebook Push Turns Into Major Fail

by Nate Wooley | December 4, 2012 1:43 pm

Cheerios’ Facebook Push Turns Into Major Fail

Cheerios General mills Cereal boxes 630 Flickr 300x236 Cheerios Facebook Push Turns Into Major Fail[1]General Mills‘ (NYSE:GIS[2]) ubiquitous cereal Cheerios is taking a lot of heat on its Facebook (NASDAQ:FB[3]) page over the company’s position on genetically modified organisms.

Earlier, the company had placed an app on its Facebook page that allowed users to post pictures and make statements about the product. The company hoped for positive messages from happy Cheerios lovers. What they got was rage against the company’s support for GMO products, as reported by Cheeseslave[4].

The Facebook page turned into a public relations nightmare. The app has since been removed from the cereal’s Facebook page, but while it was up, the company saw hundreds of complaints from consumers posted, along with images about GMO foods.

In last month’s election in California, General Mills donated money to defeat a Proposition 37 — a ballot initiative that would require companies to list whether their products contained GMO — which eventually failed.

More stories about protests:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/07/Cheerios_General_mills_Cereal_boxes_630_Flickr.jpg
  2. GIS: http://studio-5.financialcontent.com/investplace/quote?Symbol=GIS
  3. FB: http://studio-5.financialcontent.com/investplace/quote?Symbol=FB
  4. as reported by Cheeseslave: http://www.cheeseslave.com/cheerios-gmo-backlash-facebook-campaign-fail/
  5. NYC Fast-Food Workers Picket for More Pay: http://investorplace.com/2012/11/nyc-fast-food-workers-picket-for-more-pay/
  6. Anti-Japan Protests Lead to Toyota, Nissan Production Curbs: http://investorplace.com/2012/09/anti-japan-protests-lead-to-toy-tm-snany-pc/
  7. Hack Group Plans to Take Down Facebook: http://investorplace.com/2012/11/hacker-group-plans-to-take-down-facebook/

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