Haribo Wins Ban on Swiss Chocolate Teddy Bears

It argued that consumers would be confused by competing bears

   

gummy bears 300x207 Haribo Wins Ban on Swiss Chocolate Teddy BearsA German candymaker is savoring a delicious triumph after it sued Swiss chocolatier Lindt & Spruengli (PINK:LDSVF) over chocolate bears.

Haribo claimed that Lindt’s bear-shaped chocolate candies, which are wrapped in gold foil and sold under the name “Lindt Teddy,” infringe on its “Goldbaer” trademark for gummy bears and that the similar names might confuse customers, the Associated Press notes.

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A German regional court in Cologne agreed with Haribo on Tuesday, issuing an order that bans the sale of Lindt’s chocolate bears.

Lindt contended that no one was likely to confuse its chocolate bears with Haribo’s iconic gummy creations, which the German candy company first launched nearly 100 years ago. It remains unknown whether Lindt will appeal the ruling.

Despite the verdict, shares of Lindt rose fractionally in over-the-counter trading on Tuesday morning.


Article printed from InvestorPlace Media, http://investorplace.com/2012/12/haribo-wants-to-push-chocolate-teddies-off-the-shelf/.

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