The Most Satisfying Sites to Shop Online

by Christopher Freeburn | December 27, 2012 10:53 am

[1]Online shoppers report that they’re most satisfied[2] when shopping at Amazon (NASDAQ:AMZN[3]). The Internet retailing giant topped ForeSee’s annual customer satisfaction rankings for the eighth consecutive year, CNET noted.

Amazon received a score of 88, out of a possible 100, based on ForeSee’s analysis of 24,000 customer surveys conducted between Thanksgiving and Christmas.

Coming in second was L.L. Bean, which scored 85. QVC ranked third, followed by (NASDAQ:VITC[4]) and

But ForeSee’s survey didn’t contain good news for everyone. J.C. Penney (NYSE:JCP[5]), whose retail operations are struggling after it changed promotional strategies[6], saw its customer satisfaction grade fall 6%.

Shoppers also expressed less satisfaction with Apple (NASDAQ:AAPL[7]), which tumbled from a second place last year to its worst ranking in four years. Dell (NASDAQ:DELL[8]) also fell sharply. Both Apple and Dell saw their customer satisfaction ratings decline by 4%.

Shares of Amazon, Apple and Dell fell about 1% in Thursday morning trading, while J.C. Penney dropped more than 3%.

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  2. report that they’re most satisfied:
  3. AMZN:
  4. VITC:
  5. JCP:
  6. changed promotional strategies:
  7. AAPL:
  8. DELL:

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