Starbucks (NASDAQ:SBUX) is bringing out — just in time for the holidays — a new $450 gift card.
The new card will even feel important. Instead of being made of the usual plastic, it’s made of steel, reports USA Today. Each one is also specially etched in an expensive process that costs $50.
Everything about the card, from the price tag to the heft and feel, is designed to build a sense of exclusivity for those who have one. With a limited run of 5,000 being produced, only a few people will get that feeling.
The cards come with $400 when purchased. And they won’t be available at Starbucks coffee shops. Beginning tomorrow, Starbucks reward club members can buy the cards at gilt.com, the ritzy website for expensive gifts. They’ll be available to the general public at the website on Friday.
The cards will also qualify buyers for Starbucks’ gold-level member status. That means holders will earn gifts and free drinks over time.