Starbucks Launches Super-Premium Gift Card for Big Spenders

by Nate Wooley | December 5, 2012 12:39 pm

[1]Starbucks (NASDAQ:SBUX[2]) is bringing out — just in time for the holidays — a new $450 gift card.

The new card will even feel important. Instead of being made of the usual plastic, it’s made of steel, reports USA Today[3]. Each one is also specially etched in an expensive process that costs $50.

Everything about the card, from the price tag to the heft and feel, is designed to build a sense of exclusivity for those who have one. With a limited run of 5,000 being produced, only a few people will get that feeling.

The cards come with $400 when purchased. And they won’t be available at Starbucks coffee shops. Beginning tomorrow, Starbucks reward club members can buy the cards at gilt.com[4], the ritzy website for expensive gifts. They’ll be available to the general public at the website on Friday.

The cards will also qualify buyers for Starbucks’ gold-level member status. That means holders will earn gifts and free drinks over time.

More stories about gifts and luxury:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/12/starbucks-steel-card.jpg
  2. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  3. reports USA Today: http://www.usatoday.com/story/money/business/2012/12/04/starbucks-gift-cards-gilt/1742771/
  4. gilt.com: http://www.gilt.com/
  5. Christmas Gifts for the 1%: http://investorplace.com/2012/10/christmas-gifts-for-the-1/
  6. Give iTunes Gift Cards … on Facebook: http://investorplace.com/2012/11/give-itunes-gift-cards-on-facebook/
  7. Brad Pitt Debuts Luxury Gift Line: http://investorplace.com/2012/11/brad-pitt-debuts-luxury-furniture-line/

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