by Nate Wooley | December 27, 2012 9:35 am
Coffee giant Starbucks (NASDAQ:SBUX) is entering the fiscal cliff debate, if only to encourage politicians to find common ground.
The firm is encouraging its employees to write “Come Together” on all drinks sold in its Washington, D.C.-area stores Thursday and Friday, Bloomberg reports. The move is intended to influence both congressional and administration officials to find a solution to the series of budget cuts and tax hikes that will take place in 2013.
The campaign — the first of its kind for Starbucks — is valued at approximately $40,000. Experts believe Starbucks could charge up to 20 cents per cup for advertising, and it sells more than 200,000 cups of coffee daily in the D.C. region. The firm is also placing ads for the campaign in The Washington Post and The New York Times.
It’s not a harbinger of things to come, though. A spokesman for Starbucks told Bloomberg, “The cup is not for sale. It’s a very cherished, personal connection we have with our customers, not a marketing billboard.”
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