Novak Djokovic likes his cheese. The Serbian-born Wimbledon champ, currently ranked as the world’s top tennis player by the Association of Tennis Professionals (ATP), has purchased the full year’s supply of a rare and pricey cheese made from donkey milk.
Made on Zasavica farm in Serbia, the cheese is called pule, requiring 25 litres of donkey’s milk to produce one kilogram, the Telegraph notes.
Low-fat donkey’s milk is reputed to be very healthy for human consumption, loaded with vitamin C. Zasavica has the distinction of being the only farm in the world known to use donkey’s milk to make cheese. For now, at least.
Djokovic has bought up the farm’s entire annual output of the cheese in order to supply a chain of restaurants he plans to launch in Serbia.
The farm’s manager said that selling the entire year’s cheese production to Djokovic greatly simplified its sales strategy and that the tennis player would bring more attention to the cheese.