For the last six weeks, reports BusinessInsider, the popular website beat out trendy sites like BMW and NPR on the list of shared sites. During the period studied, an average of 3,432 items from the grandparenting site were shared daily.
The report was put together by TrackSocial. Grandparents.com shares the top 10 most-shared list with some very popular websites, such as ABCNews, National Geographic and Disney.
While at one time grandparenting and technology might have seemed a strange match, nowadays, with 120 million baby boomers getting near retirement age, some very tech-savvy grandparents are on Facebook and other social media sites.
Grandparents.com launched in 2007 as a way to engage an older demographic on the Web. Sold by its founders in 2010, it later went public in 2012. Over time the site has evolved into a full-service information site for grandparents. Users can swap stories, look up activities and share recipes with others who have similar experiences. It currently attracts more than 700,000 users per month.