10 Restaurants With the Most Effective Ads

by Nate Wooley | January 14, 2013 12:33 pm

10 Restaurants With the Most Effective Ads

food hungry plate 300x199 10 Restaurants With the Most Effective Ads[1]A new study by Ace Metrix, a marketing firm based in Mountain View, Calif., has determined which restaurants did best with their advertising in 2012.

The study found that ads focusing on the food, while highlighting affordability, did best, Nation’s Restaurant News is reporting[2]. The ads were measured using Ace Metrix’s Ace Score system to quantify how watchable and persuasive each ad was.

The top casual-dining restaurants in the survey:

The top fast-food restaurants in the survey:

More stories about restaurants:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/12/food-hungry-plate.jpg
  2. Nation’s Restaurant News is reporting: http://nrn.com/advertising/top-10-restaurant-brand-advertisers
  3. DRI: http://studio-5.financialcontent.com/investplace/quote?Symbol=DRI
  4. RT: http://studio-5.financialcontent.com/investplace/quote?Symbol=RT
  5. DIN: http://studio-5.financialcontent.com/investplace/quote?Symbol=DIN
  6. BLMN: http://studio-5.financialcontent.com/investplace/quote?Symbol=BLMN
  7. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  8. DNKN: http://studio-5.financialcontent.com/investplace/quote?Symbol=DNKN
  9. DPZ: http://studio-5.financialcontent.com/investplace/quote?Symbol=DPZ
  10. Goodbye, Ruby Tuesday: http://investorplace.com/2013/01/walk-out-of-ruby-tuesday/
  11. Wendy’s Hikes Prices – Here Come Falling Sales: http://investorplace.com/2013/01/wendys-hikes-prices-here-come-falling-sales/
  12. 3 Biggest Restaurant Nutrition Trends in 2012: http://investorplace.com/2012/12/3-biggest-restaurant-nutrition-legal-trends-of-the-year/

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