Mindshare North America has released a new study about how American culture will change in the new year.
While it doesn’t make exact predictions, it says certain larger trends can be indentified, CNBC reports. A growing economy and newly released technology, such as smart TVs, are among the things that will have an impact on how we live in 2013.
- Americans Refresh and Rebuild: The growing economy will provide Americans with a chance to start rebuilding after several years of economic troubles.
- Two Americas: The growing partisan split demonstrated in last year’s election will continue.
- Celebration of Everyday Life: A new focus on the small, day-to-day things that make Americans happy.
- Surprises: More Americans will be trying new things in a more upbeat world.
- Life Gets Easier: A growing economy means easier living and a chance to relax.
- Home Creativity: New technologies will allow more people to work and create at home.
- Disappearing Internet: New devices will incorporate connectedness, making the Internet less obvious.
- 24/7 Shopping: Again, new devices connected all the time will allow Americans to purchase goods anywhere, anytime.
- More Fact-Checking: Growing cynicism will lead to more double-checking of assertions made by politicians and corporations.
- Global Warming Is Back: After years of extreme weather, global warming will return to the discussion.
The complete study is available on mindshareworld.com.
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