5 Biggest Brand Blunders of 2012

by Nate Wooley | January 2, 2013 1:51 pm

branding 11 300x200 5 Biggest Brand Blunders of 2012[1]We all hear when a firm succeeds in building the right expectations in the minds of the public. But what about when branding a product goes wrong?

Well, it can really hammer the public’s faith in a company and lead to months of wasted work and a lot of damage control.

With that in mind, a new list, published by Adweek, goes over the branding efforts that failed miserably in 2012. From accidental messages to just tone-deaf marketing, let’s take a look at the top five brand blunders for 2012[2]:

  1. La Redoute: The french clothing firm featured an image in ads with four playing children with a nude man in the background.
  2. Belvedere: The vodka maker used an image for a Facebook ad that appeared as if a woman was being attacked. The president of the firm, Charles Gibb, had to apologize.
  3. KitchenAid: An employee tweeted about the President’s dead grandmother using the company twitter account instead of his own.
  4. Hitler Store: A store in India launched as “HITLER”, including a swastika, before public outcry made the firm change it.
  5. Popchips: An Indian ad featured star Ashton Kutcher in brownface using a bad indian accent.

The rest of the list is available here[3].

More stories about 2012:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/01/branding-11.jpg
  2. top five brand blunders for 2012: http://www.adweek.com/adfreak/20-biggest-brand-fails-2012-146136
  3. here: http://www.adweek.com/adfreak/20-biggest-brand-fails-2012-146136
  4. Amazon’s 10 Best-Selling Books of 2012: http://investorplace.com/2012/12/amazon-10-best-selling-books-of-2012/
  5. Top Celebs Gone Good 2012: http://investorplace.com/2012/12/top-celebs-gone-good-2012/
  6. Forbes: Best Actors for the Buck 2012: http://investorplace.com/2012/12/forbes-best-actors-for-the-buck-2012/

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