Burger King Changes Up Its Chicken

by Nate Wooley | January 3, 2013 1:11 pm

[1]Fast-food chain Burger King (NYSE:BKC[2]) is hoping to directly challenge top competitor McDonald’s (NYSE:MCD[3]) by changing its menu.

First up is a switch of its chicken offerings, The Chicago Tribune reports[4]. Burger King is doing away with its chicken tenders and replacing them with the more directly competitive chicken nuggets. Burger King first rolled out the tenders in 2009.

Also new to the menu is a handful of limited-time offerings. The chain hopes that placing a time limit on the items will help it replicate the success McDonald’s sees with the McRib sandwich, which appears and disappears from time to time.

The new limited-time items are:

• A Whopper with avocado and Swiss cheese
• An Italian chicken sandwich
• A molten-fudge sundae dessert
• A Philly chicken sandwich
• Cheese-filled tater tots

Burger King reported that same-store sales grew 1.4% in Q3 last year. The company took itself public in June of 2012.

More stories about fast food:

• McDonald’s Employee Fired for Excessive Use of Sprinkles[5]
• Burger King Cranking Up Home-Delivery Tests[6]
• KFC Facing Media Claims of Tainted Chicken[7]

Source URL: http://investorplace.com/2013/01/burger-king-changes-up-its-chicken/
Short URL: http://investorplace.com/?p=285270

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