Chili’s Is Betting on … Pizza?

The chain has been upgrading its restaurant kitchens

   

Chili’s Is Betting on … Pizza?

chilis Chilis Is Betting on ... Pizza?Brinker International‘s (NYSE:EAT) Chili’s Grill & Bar restaurants around the country will start serving pizza this year.

Pizza is being introduced as part of the company’s program to enhance its menu as it updates its kitchens. Company-owned restaurants will see the new kitchens first, with franchised locations following, Restaurant News notes.

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Chili’s is positioning its pizza offerings as a single-person meal. Company officials said the cost of producing the pizza was low, helping boost the company’s profit margin.

Earlier this week, Brinker posted second-quarter earnings of $37.2 million, up from $35.7 million in the same period last year, on revenue that climbed 1.1% to $689.8 million.

Last month, Chili’s unveiled new appetizers and desserts, including mango-chile chicken, mango-chile tilapia, chocolate-chip cookies and soft pretzels. The new menu items are designed to take advantage of updated kitchen equipment.

Shares of Brinker International rose about 1% in Thursday midday trading.


Article printed from InvestorPlace Media, http://investorplace.com/2013/01/chilis-is-betting-on-pizza/.

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