Chipotle Launches Catering Service

by Christopher Freeburn | January 16, 2013 9:54 am

Restaurant Fast Food Chipotle 2 300x199 Chipotle Launches Catering Service[1]If you’d like to have Chipotle Mexican Grill‘s (NASDAQ:CMG[2]) menu at your next party or business function, but want to stay home or in the office, you’re in luck. The flashy restaurant chain is launching a new catering program that will bring its taco and burrito goodness outside of its restaurants[3].

The company announced on Tuesday that it will launch the program in Colorado on January 21. The program will offer a catering menu for groups of between 20 and 200 people. After starting in Colorado, the CMG will roll it out across all of its 1,350 restaurants nationwide over the next several months, Restaurant News noted.

Catering options include a burrito bowl and taco selection with a customer’s choice of two or three meats. The two-meat selection will cost $12 per person, while the three-meat option is priced at $13.50 a person. Side dishes including fresh salsas, guacamole, black and pinto beans and rice are included.

Customers will have to pick their catering orders up at CMG restaurants, since no delivery option is planned. The food comes with chafing dishes and stands to keep food warm and make serving easy.

CMG is also introducing Burritos by the Box, aimed at informal gatherings of smaller groups, possibly including home Super Bowl parties. For groups of between 6 and 100 people, the Burritos by the Box is priced at $8.20 per person.

Shares of CMG tumbled in early Wednesday trading, falling more than 7% after the chain issued preliminary fourth-quarter earnings that came in below Wall Street expectations[4].

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/Restaurant-Fast-Food-Chipotle-2.jpg
  2. CMG: http://studio-5.financialcontent.com/investplace/quote?Symbol=CMG
  3. will bring its taco and burrito goodness outside of its restaurants: http://nrn.com/latest-headlines/chipotle-introduces-catering-program-burritos-box?page=2
  4. that came in below Wall Street expectations: http://www.bloomberg.com/news/2013-01-16/chipotle-falls-after-preliminary-earnings-trail-estimates.html

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