Kid Rock in ‘Dream Deal’ with Harley-Davidson

by Nate Wooley | January 30, 2013 1:01 pm

Harley Davidson[1]Performer Kid Rock is partnering up with Harley-Davidson (NYSE:HOG[2]) to promote the motorcycle maker’s anniversary.

The performer called it a “dream deal,” reports the Associated Press[3]. The Detroit native owns multiple Harley-Davidson motorcycles. Because of that, he didn’t feel like he was selling out by accepting the sponsorship for his tour.

The tour — dubbed the “Rebel Soul” tour after the singer’s latest album — will feature a concert in Milwaukee that will celebrate the 110th anniversary of Harley-Davidson as a company. In addition, there is a limited-edition line of “Rebel Soul” merchandise that will feature both Kid Rock and Harley-Davidson logos. The merchandise will be available at Kid Rock concerts and at select Harley-Davidson dealerships.

Harley-Davidson is also putting together a national contest for the tour. The winner will receive a customized motorcycle that he can ride onstage with Kid Rock during a concert.

More stories about vehicles:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/Harley-Davidson.png
  2. HOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=HOG
  3. reports the Associated Press: http://detroit.cbslocal.com/2013/01/30/kid-rock-says-harley-davidson-deal-just-makes-sense/
  4. The New Fastest Car in the World: http://investorplace.com/2013/01/the-new-fastest-car-in-the-world/
  5. Google Denies It Killed Donkey With Street View Car: http://investorplace.com/2013/01/google-denies-it-killed-donkey-with-street-view-car/
  6. Corvette Turns 60, Gets Massive Makeover: http://investorplace.com/2013/01/corvette-turns-60-gets-massive-makeover/

Source URL: http://investorplace.com/2013/01/kid-rock-in-dream-deal-with-harley-davidson/
Short URL: http://investorplace.com/?p=299434

Copyright ©2013 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.