New Feature Coming to McDonald’s Cups, Bags

by Nate Wooley | January 22, 2013 12:38 pm

New Feature Coming to McDonald’s Cups, Bags

mcd qr 300x169 New Feature Coming to McDonalds Cups, Bags[1]QR codes — those little square images that are read by smartphones — are being slapped onto McDonald’s (NYSE:MCD[2]) bags and cups starting this week.

The codes will allow customers to quickly access all of the chain’s calorie and other health information quickly, according to Nation’s Restaurant News[3]. The codes also will allow for displays in 18 different languages.

The move follows on the heels of McDonald’s putting health and calorie information on its menu boards[4] in 2012. The company hopes to have the new packaging out nationwide by the end of 2013.

More about fast food:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/01/mcd-qr.jpg
  2. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  3. according to Nation’s Restaurant News: http://nrn.com/latest-headlines/mcdonald-s-debuts-new-packaging-featuring-qr-codes
  4. health and calorie information on its menu boards: http://investorplace.com/2012/09/mcdonalds-major-change-to-menu-boards/
  5. Taco Bell Puts New $1 Menu to the Test: http://investorplace.com/2013/01/taco-bell-puts-new-1-menu-to-the-test/
  6. Wendy’s Pulls Back on Breakfast Push: http://investorplace.com/2013/01/wendys-pulls-back-on-breakfast-push/
  7. McDonald’s to Reintroduce Big Mac in Big Push Toward Teens: http://investorplace.com/2013/01/mcdonalds-to-reintroduce-big-mac-in-big-push-toward-teens/

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