New Feature Coming to McDonald’s Cups, Bags
by Nate Wooley | January 22, 2013 12:38 pm
[1]QR codes — those little square images that are read by smartphones — are being slapped onto McDonald’s (NYSE:MCD[2]) bags and cups starting this week.
The codes will allow customers to quickly access all of the chain’s calorie and other health information quickly, according to Nation’s Restaurant News[3]. The codes also will allow for displays in 18 different languages.
The move follows on the heels of McDonald’s putting health and calorie information on its menu boards[4] in 2012. The company hopes to have the new packaging out nationwide by the end of 2013.
More about fast food:
- Taco Bell Puts New $1 Menu to the Test[5]
- Wendy’s Pulls Back on Breakfast Push[6]
- McDonald’s to Reintroduce Big Mac in Big Push Toward Teens[7]
Endnotes:- [Image]: http://investorplace.com/wp-content/uploads/2013/01/mcd-qr.jpg
- MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
- according to Nation’s Restaurant News: http://nrn.com/latest-headlines/mcdonald-s-debuts-new-packaging-featuring-qr-codes
- health and calorie information on its menu boards: http://investorplace.com/2012/09/mcdonalds-major-change-to-menu-boards/
- Taco Bell Puts New $1 Menu to the Test: http://investorplace.com/2013/01/taco-bell-puts-new-1-menu-to-the-test/
- Wendy’s Pulls Back on Breakfast Push: http://investorplace.com/2013/01/wendys-pulls-back-on-breakfast-push/
- McDonald’s to Reintroduce Big Mac in Big Push Toward Teens: http://investorplace.com/2013/01/mcdonalds-to-reintroduce-big-mac-in-big-push-toward-teens/
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