The ads began with the 2005 game, Advertising Age reports. The first one featured a lone human in an office overrun by chimpanzees. It implied that if companies didn’t use CareerBuilder, they could end up hiring a bunch of monkeys.
The ads were very popular, even spawning angry viewer feedback when the company didn’t use monkeys in the 2007 commercial. Now, viewers will have to get used to a monkey-less Super Bowl ad experience.
A spokeswoman for CareerBuilder said the firm is going in a different direction. About a return to Super Bowl advertising, she said: “Not sure when, but it’s definitely a consideration.”