by Nate Wooley | January 9, 2013 12:51 pm
Kaley Cuoco, star of the hit TV show The Big Bang Theory, has been hired by Priceline (NASDAQ:PCLN) for a new set of ads.
Cuoco will play the daughter of longtime Priceline pitchman William Shatner in the ads, USA TODAY reports. Her character will have been educated — at a remote mountain retreat by Master Khan — to become a Priceline Negotiator.
Cuoco says that, while Shatner has made the firm cool, the firm wants to begin appealing to a younger market.
The two have already shot two ads for the company, with two more still to be filmed. The first of the ads will start running Jan. 14.
Source URL: http://investorplace.com/2013/01/priceline-taps-big-bang-theory-star-for-ads/
Short URL: http://invstplc.com/1fxVj82
Copyright ©2015 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.