Priceline Taps ‘Big Bang Theory’ Star for Ads

by Nate Wooley | January 9, 2013 12:51 pm

Kaley Cuoco, star of the hit TV show The Big Bang Theory, has been hired by Priceline (NASDAQ:PCLN[1]) for a new set of ads.

Cuoco will play the daughter of longtime Priceline pitchman William Shatner in the ads, USA TODAY reports[2]. Her character will have been educated — at a remote mountain retreat by Master Khan — to become a Priceline Negotiator.

Cuoco says that, while Shatner has made the firm cool, the firm wants to begin appealing to a younger market.

The two have already shot two ads for the company, with two more still to be filmed. The first of the ads will start running Jan. 14.

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Endnotes:
  1. PCLN: http://studio-5.financialcontent.com/investplace/quote?Symbol=PCLN
  2. USA TODAY reports: http://www.usatoday.com/story/money/business/2013/01/09/cuoco-shatner-priceline-ads/1819799/
  3. Gangnam Style’s PSY Making Bank From YouTube, iTunes: http://investorplace.com/2012/12/gangnam-styles-psy-making-bank-from-youtube-itunes/
  4. Reality TV Lawsuit Claims Show Is Rigged: http://investorplace.com/2012/12/reality-tv-lawsuit-claims-show-is-rigged/
  5. Netflix Adds Warner Bros. Shows to Roster: http://investorplace.com/2013/01/8-more-tv-shows-now-available-on-netflix/

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