Restaurant Trend: Pizza … for Breakfast!

by Nate Wooley | January 15, 2013 1:05 pm

Restaurant Trend: Pizza … for Breakfast!

breakfast pizza Restaurant Trend: Pizza ... for Breakfast![1]According to a new study, pizza is becoming a popular item on menus across America … for breakfast.

The study, done by firm Dataessential, shows that 5% of the chain and independent restaurants it tracks now serve some form of breakfast pizza, Nation’s Restaurant News is reporting[2]. That’s up 18% from a similar report in 2008.

The study indicates that it’s mostly independent restaurants that offer breakfast pizza — typically something without marinara or tomato sauce. However, fast-food chain Sbarro has offered a breakfast pizza with bacon, sausage, eggs and mozzarello at the firm’s 611 stores and BJ’s (NASDAQ:BJRI[3]) , a 115-unit casual dining chain, offers one with an omelet on top of marinara and mozzarella.

A notable standout is the Domino’s (NYSE:DPZ[4]) franchise in Dayton, Oh. That location, near the University of Dayton, has offered breakfast pizza since 2010. A spokesman for the chain said no other Domino’s store offers a breakfast pizza and that the chain had no plans to market any.

More stories about food:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/01/breakfast-pizza.jpg
  2. Nation’s Restaurant News is reporting: http://nrn.com/latest-headlines/restaurants-add-pizza-breakfast-menus
  3. BJRI: http://studio-5.financialcontent.com/investplace/quote?Symbol=BJRI
  4. DPZ: http://studio-5.financialcontent.com/investplace/quote?Symbol=DPZ
  5. 10 Restaurants With the Most Effective Ads: http://investorplace.com/2013/01/10-restaurants-with-the-most-effective-ads/
  6. Wegmans Freezed Food Prices for Hundreds of Items: http://investorplace.com/2013/01/wegmans-freezes-food-prices-for-hundreds-of-items/
  7. FDA Nears Approval of Genetically Engineered Salmon: http://investorplace.com/2012/12/fda-nears-approval-of-genetically-engineered-salmon/

Source URL: http://investorplace.com/2013/01/restaurant-trend-pizza-for-breakfast/
Short URL: http://invstplc.com/1fzhBX4