Sears (NASDAQ:SHLD) is expanding its partnership with ECOtality (NASDAQ:ECTY) to offer shoppers electric or hybrid vehicle battery charging stations at some of its stores. The news sent ECOtality shares soaring more than 23% in Tuesday morning trading, while Sears shares remained flat.
The two companies issued a statement announcing the debut of Blink Direct Current Fast Charge stations. The charging stations allow users to recharge their vehicle’s electric batteries up to 80% in under half an hour.
The charging stations are installed at Sears stores on Arizona and Tennessee. Stores with the Blink charging stations were selected based on the number of electric vehicles in the area and the amount of customer store traffic.
Consumers who use Blink charging stations can also watch media content and advertisements on 42-inch color LCD screens included with the devices.
Sears indicated that it would watch the number of charging hours racked up by customers and employees at the Blink stations this year.