Starbucks to Put Focus on More U.S. Drive-Thrus

by Christopher Freeburn | January 28, 2013 2:10 pm

Starbucks SBUX[1]Starbucks (NASDAQ:SBUX[2]) plans to make it easier for customers who want pricey coffee, but don’t want to get out of their cars[3].

In a conference call discussing the coffee shop chain’s quarterly results, CEO Howard Schultz noted that the company planned to open 1,500 U.S. locations over the next five years. About 60% of those locations will feature drive-thru service, Restaurant News noted.

Coffee shops with drive-thru facilities are expected to boost the company’s U.S. growth. Schultz noted that a little more than a third of existing Starbucks domestic locations feature a drive-thru. Yet, those locations generated 45% of the company’s retail earnings.

Last year, the chain announced plans to renovate more than 2,000 existing coffee shops thus year[4].

Starbucks will add 1,300 locations around the world in 2013, with 600 of those opening in countries across Asia, including China.

Shares of Starbucks fell more than 1% in Monday afternoon trading.

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