Taco Bell Teases Possible New Menu Item

by Christopher Freeburn | January 4, 2013 12:47 pm

Taco Bell 300x269 Taco Bell Teases Possible New Menu Item[1]Yum! Brands (NYSE:YUM[2]) Taco Bell may be about to add a new flavor to its popular Doritos Locos Taco line[3].

The fast-food chain recently posted a series of pictures on its Facebook (NASDAQ:FB[4]) page showing the tacos next to an image of Cool Ranch Doritos. A tagline that said “anything could happen in 2013″ accompanied the images, International Business Times noted.

Within 16 hours, the Facebook page with the suggestive image had received 89,000 “likes” and more than 5,000 comments.

Taco Bell introduced the Doritos Locos Tacos earlier this year. The tacos are named after the popular snack chips from PepsiCo‘s (NYSE:PEP[5]) Frito Lay division. Apparently, the public couldn’t get enough of the tacos, making them Taco Bell’s hottest new offering last year[6].

The company has indicated plans to introduce additional flavors[7] to the Doritos Locos Tacos line this year.

Shares of Yum! Brands rose about 1% in Friday midday trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/08/Taco-Bell.png
  2. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  3. add a new flavor to its popular Doritos Locos Taco line: http://www.ibtimes.com/taco-bell-cool-ranch-doritos-locos-taco-set-2013-release-date-along-spicy-flamas-taco-992078
  4. FB: http://studio-5.financialcontent.com/investplace/quote?Symbol=FB
  5. PEP: http://studio-5.financialcontent.com/investplace/quote?Symbol=PEP
  6. making them Taco Bell’s hottest new offering last year: http://investorplace.com/2012/12/2012s-most-successful-new-fast-food-menu-item/
  7. indicated plans to introduce additional flavors: http://investorplace.com/2012/06/new-taco-bell-treat-is-chains-most-popular-item-ever/

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