Soft-drink giant Coca-Cola (NYSE:KO) announced Monday that it has signed singer Taylor Swift to be the new face of Diet Coke.
The Grammy-winning performer will be featured in print, TV and online ads, The Atlanta Journal Constitution reported. Diet Coke will also be featured in the singer’s upcoming concert tour set to begin March 13.
Swift currently holds the top spot on Billboard’s Top 40 with I Knew You Were Trouble from her album Red. The song will be featured in Diet Coke ads along with Swift.
“Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It’s one of the many reasons she’s the ideal partner to represent our brand,” said Katie Bayne, Coca-Cola’s president for North American Brands.