Taylor Swift Inks Major Deal With Diet Coke

by Nate Wooley | January 29, 2013 12:45 pm

[1]Soft-drink giant Coca-Cola (NYSE:KO[2]) announced Monday that it has signed singer Taylor Swift to be the new face of Diet Coke.

The Grammy-winning performer will be featured in print, TV and online ads, The Atlanta Journal Constitution reported[3]. Diet Coke will also be featured in the singer’s upcoming concert tour set to begin March 13.

Swift currently holds the top spot on Billboard’s Top 40 with I Knew You Were Trouble from her album Red. The song will be featured in Diet Coke ads along with Swift.

“Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It’s one of the many reasons she’s the ideal partner to represent our brand,” said Katie Bayne, Coca-Cola’s president for North American Brands.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/08/Taylor-Swift.jpg
  2. KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
  3. The Atlanta Journal Constitution reported: http://www.ajc.com/news/business/diet-coke-taylor-swift-strike-deal/nT8cj/
  4. Gatorade to Remove Controversial Ingredient From Drinks: http://investorplace.com/2013/01/gatorade-to-remove-controversial-ingredient-from-drinks/
  5. Are Energy Drinks Sending People to the Emergency Room?: http://investorplace.com/2013/01/hospital-visits-caused-by-energy-drinks-double/
  6. Report: Craft Beer Set to Triple by 2017: http://investorplace.com/2013/01/report-craft-beer-set-to-triple-by-2017/

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