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Amazon Launches ‘Coins’ Virtual Kindle Fire Currency

Virtual money can be used to buy apps, games and other items


Owners of Amazon‘s (NASDAQ:AMZN) Kindle Fire will soon be able to use virtual money to buy things in the Kindle store.

The new currency — called “Coins” by the company — will be available in May, reports PC Magazine. The Coins are designed to provide greater flexibility for shoppers. Users still will be able to purchase items in the store as they did previously but Coins and credit cards will now be an option.

In addition, app developers will be able to sell items inside their apps for Coins. They will continue to earn 70% of any cash earned from Coins both inside their apps and at initial sales. Developers with apps being written must have them approved by April 25 to have them ready for the launch of Coins.

In the beginning, only U.S. users will have access to and be able to spend Coins. In addition, subscriptions can not be bought with Coins.

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