Apparel retailer Banana Republic, a division of Gap (NYSE:GPS) will combine its spring marketing campaign with in-store events sponsored by InterActiveCorp‘s (NASDAQ:IACI) dating website Match.com.
At Banana Republic stores in Los Angeles, San Francisco, Chicago and New York, customers who are also members of Match.com will be to mingle at after-hours mixers while enjoying refreshments and a free music CD, PSFK notes.
The promotion is part of Banana Republic’s “Love” campaign, which will also see the company employ social marketing outreach using photos from a fashion blogger’s Banana Republic apparel-clad date with her husband, which were posted on Twitter and Facebook (NASDAQ:FB).
Shares of the Gap rose fractionally in Wednesday morning trading., while shares of InterActiveCorp declined slightly.
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