by Christopher Freeburn | February 13, 2013 1:56 pm
Toy-maker Mattel (NASDAQ:MAT) is teaming with real estate listing website Trulia (NYSE:TRLA) to have a little fun, and promote the retirement of a long-popular product.
Mattel will debut an updated dollhouse for its iconic Barbie line this fall. In order to mark the retirement of Barbie’s current digs, which she has occupied agelessly since 1971, the company has put up a fake listing for the Barbie Malibu Dreamhouse on Trulia, AdWeek notes.
The listing notes that the all-plastic single-family home comes with just one bedroom and has a decidedly tiny feel to it. Still, being located on Malibu’s pricey beachfront, the house is listed at a cool $25 million.
That’s a lot more than most consumer pay when they purchase the Malibu Dreamhouse in stores, where it costs about $160.
In the listing, Mattel described the Dreamhouse as the “ultimate bachelorette compound, it’s perfect for A-Listers, internet entrepreneurs, entertainment moguls and dolls of all ages who love to entertain yet want to relax and take in the never-ending ocean view.”
Last month, a the world’s first Barbie-themed restaurant opened in Taiwan.
Shares of Mattel rose fractionally in Wednesday afternoon trading.
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