Burger King Apologizes for Obscene Tweets; Hacker to Blame

Troublemaker put up McDonald's logo on account

   

BurgerKing185 Burger King Apologizes for Obscene Tweets; Hacker to BlameFast-food giant Burger King (NYSE:BKW) was the subject of some pointing and laughing Monday after its Twitter account was hacked.

The hacker had control of the account for a bit more than 60 minutes, reports the Associated Press. During that time, whoever it was replaced the chain’s image with a McDonald’s (NYSE:MCD) logo and made several obscene tweets. The hack was blocked when Twitter, acting at Burger King’s request, suspended the account.

A total of 55 tweets were made during the takeover. While many were either obscene or racist in content, two included “We just got sold to McDonalds!” and “if I catch you at a wendys, we’re fightin!”  Both McDonald’s and Wendy’s (NASDAQ:WEN) expressed sympathy for their rival.

At this point, the chain is not aware of who took over the account, which traditionally is used to promote the chain’s products and to announce special events and deals. None of its other social media accounts were hacked.

Burger King has apologized to its followers for the tweets sent during the takeover.

More stories about fast food:


Article printed from InvestorPlace Media, http://investorplace.com/2013/02/burger-king-apologizes-for-obscene-tweets-hacker-to-blame/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.