Burger King Plans Coffee Expansion

Chain plans 10 coffee drinks, possibly more

   

Burger King Plans Coffee Expansion

burger king coffee 300x240 Burger King Plans Coffee ExpansionFast food chain Burger King (NYSE:BKW) is expanding its coffee offerings.

The chain — which produces coffee products in partnership with Starbucks (NASDAQ:SBUX) subsidiary Seattle’s Best Coffee — is doubling its offerings 5 to 10, reports USA TODAY.

Starting this week, the burger chain will replace its existing coffee with a Seattle’s Best standard brand as well as a decaffeinated variety and a hot chocolate. In March comes the next phase: 4 new iced coffees and 4 new lattes. The iced coffees and lattes will come in plain, vanilla, mocha and caramel flavors.

Pricing for the iced coffees will be $1.49, and the lattes will come in two sizes — $2.29 for small and $3.49 for a large. The firm is also considering using the latte machines to bring out a line of cappuccinos in the future.

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Article printed from InvestorPlace Media, http://investorplace.com/2013/02/burger-king-plans-coffee-revamp/.

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