Burger King Plans Coffee Expansion

by Nate Wooley | February 12, 2013 12:12 pm

[1]Fast food chain Burger King (NYSE:BKW[2]) is expanding its coffee offerings.

The chain — which produces coffee products in partnership with Starbucks (NASDAQ:SBUX[3]) subsidiary Seattle’s Best Coffee — is doubling its offerings 5 to 10, reports USA TODAY[4].

Starting this week, the burger chain will replace its existing coffee with a Seattle’s Best standard brand as well as a decaffeinated variety and a hot chocolate. In March comes the next phase: 4 new iced coffees and 4 new lattes. The iced coffees and lattes will come in plain, vanilla, mocha and caramel flavors.

Pricing for the iced coffees will be $1.49, and the lattes will come in two sizes — $2.29 for small and $3.49 for a large. The firm is also considering using the latte machines to bring out a line of cappuccinos in the future.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/02/burger-king-coffee.jpg
  2. BKW: http://studio-5.financialcontent.com/investplace/quote?Symbol=BKW
  3. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  4. reports USA TODAY: http://www.usatoday.com/story/money/business/2013/02/11/burger-king-premium-coffee-lattes-seattles-best/1902785/
  5. Burger King Supplier in Horse Meat Scare: http://investorplace.com/2013/01/burger-king-supplier-in-horse-meat-scare/
  6. The 5-Letter Word Taking Over the Fast Food World: http://investorplace.com/2013/02/the-5-letter-word-taking-over-the-fast-food-world/
  7. Digesting the Latest Fast Food Earnings Announcements: http://investorplace.com/2013/02/digesting-the-latest-fast-food-earnings-announcements-bkw-yum-pnra-cmg-wen/

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