While many brick-and-mortar retailers struggle, Apple (NASDAQ:AAPL) has shown that the store model can work quite well. Over the past few years, even Microsoft (NASDAQ:MSFT) has opened its own stores.
Just a couple years ago, Google CEO Larry Page dismissed the store idea. But since then, it has purchased Motorola and mobile has become a much more important part of the business — as seen with the huge success of the Android operating system.
It’s not clear when or where the first store will launch, but they are expected to include Google hardware such as Chromebooks and Nexus phones.
It increasingly looks like the store concept may be too important to ignore. After all, Apple currently has 400 stores, which generate over $10 billion in sales per year.
Tom Taulli runs the InvestorPlace blog IPO Playbook. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.