Harris Poll: The Most Reputable Company in America Is …

by Nate Wooley | February 13, 2013 12:24 pm

Harris Poll: The Most Reputable Company in America Is …

amazon box 630 300x225 Harris Poll: The Most Reputable Company in America Is …[1]For the first time, Amazon (NASDAQ:AMZN[2]) is atop the Harris Interactive list of companies with the best reputation.

It’s the 14th year that Harris Interactive has conducted the survey, reports Business Insider[3]. It asked more than 14,000 people about various aspects of the top 60 corporations in America.

Respondents were asked about six items in determining a company’s reputation: Social responsibility, emotional appeal, financial performance, products, vision and workplace environment all factored into the final ranking.

This year, Amazon beat out Apple (NASDAQ:AAPL[4]) for the top rank. Here are the top five.

  1. Amazon
  2. Apple
  3. Disney (NYSE:DIS[5])
  4. Google (NASDAQ:GOOG[6])
  5. Johnson & Johnson (NYSE:JNJ[7])

More stories about trends and surveys:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/10/amazon-box-630.jpg
  2. AMZN: http://studio-5.financialcontent.com/investplace/quote?Symbol=AMZN
  3. reports Business Insider: http://www.sfgate.com/technology/businessinsider/article/People-Now-Think-Amazon-Is-Better-Than-Apple-4271424.php
  4. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  5. DIS: http://studio-5.financialcontent.com/investplace/quote?Symbol=DIS
  6. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  7. JNJ: http://studio-5.financialcontent.com/investplace/quote?Symbol=JNJ
  8. 12 Coming Food Trends in America: http://investorplace.com/2013/02/12-coming-food-trends-in-america/
  9. 5 Big Travel Trends for 2013: http://investorplace.com/2013/01/5-big-travel-trends-for-2013/
  10. Top Flavor Trends for 2013: http://investorplace.com/2012/12/top-flavor-trends-for-2013/

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