Hasbro‘s (NASDAQ:HAS) Nerf division is bringing out a new line of items aimed toward girls.
The first of the new products — under a line called Nerf Rebelle — is the Heartbreaker Bow, a pink bow that fires the same Nerf darts as its gun toys with the same force. The bow will be available in stores by the fall, reports Today.
Hasbro’s new line is its response to the popularity of bows among girls after the success of the movies Brave and The Hunger Games. In addition to the bow, Hasbro also will release collectible darts, as well as an app that encourages girls to work together and take pictures with their phones.
“It used to be that people just make pink versions of boys’ products for girls. We found that girls wanted products made just for them,” said John Frascotti, global chief marketing office for Hasbro.