The Walking Dead might be taking an occasional break from AMC (NASDAQ:AMCX) and shambling over to sister station IFC in an attempt to better the company’s bargaining position.
The company is considering either moving select episodes of the show to IFC or showing it on both networks at the same time. The move would be designed to boost the ratings of IFC, reports The New York Post.
AMC Networks is in negotiations with Time Warner Cable (NYSE:TWC) about the price for carrying both IFC and WE tv. With The Walking Dead on IFC, AMC could justify a higher asking price for the other two networks. Currently, AMC gets 47 cents per subscriber for a channel package that includes IFC, WE tv and the Sundance Channel. By contrast, AMC itself commands a 50-cent-per-subscriber cost.
The timing is good for AMC. The Walking Dead just returned from a mid-season break this week. The first episode drew 12 million viewers and did better among key demographics than even American Idol.