Since taking the helm at Yahoo (NASDAQ:YHOO) in July, Marissa Mayer has made it clear that a key to turning around the company is forming more partnerships.
This strategy is certainly evident with the company’s newest move: the revamp of the homepage. The content is now tied to a user’s Facebook (NASDAQ:FB) account, which will allow for more personalized information. There is also integration with Twitter. All in all, such moves should encourage more usage of the homepage and provide for more opportunities to flash ads.
The irony is that, over the years, Facebook has relentlessly taken away market share from Yahoo … so a partnership is certainly a big deal.
Mayer has taken steps to improve the overall flow of the homepage as well. For example, it is less cluttered and allows for more customization such as turning off various features and being able to “favorite” certain types of content. This should not only improve the user experience but also make it easier to promote key Yahoo properties like Finance, Sports and Mail.
Keep in mind that while Mayer was an executive at Google (NASDAQ:GOOG), she was responsible for the great designs of the many successful web apps. No doubt, this background is likely to be extremely important as Yahoo tries to find ways to get more and more users.
Tom Taulli runs the InvestorPlace blog IPO Playbook. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.