Mobile-Only Instagram Adds Web Service

by Christopher Freeburn | February 6, 2013 12:35 pm

[1]Users of Facebook’s (NASDAQ:FB[2]) Instagram now have the option of viewing photos they post through Instagram’s website in addition to its mobile app[3].

The website debuted late last year, initially permitting users to check on their profiles. On Tuesday, Instagram launched a new service that expands access to users’ newsfeeds. Allowing users to view photos through the website enhances the search process and could provide a potential revenue stream, CNBC noted.

Instagram could start featuring advertisements on the sides of the webpage. Ads could also be displayed in user newsfeeds, providing a convenient platform for image-heavy advertisers.

Facebook acquired Instagram for reported $1 billion in April of last year.[4]

In December, the company backed away from changes to its terms of service[5] after users expressed outrage over conditions that would have allowed Instagram to use user images in advertising without permission or compensation.

Shares of Facebook rose more than 1% in Wednesday midday trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/04/instagram.png
  2. FB: http://studio-5.financialcontent.com/investplace/quote?Symbol=FB
  3. through Instagram’s website in addition to its mobile app: http://www.cnbc.com/id/1004363004
  4. reported $1 billion in April of last year.: http://investorplace.com/ipo-playbook/what-facebook-really-paid-for-instagram/
  5. backed away from changes to its terms of service: http://investorplace.com/2012/12/instagram-reverts-to-old-ad-policy-amid-outcry/

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