PepsiCo (NYSE:PEP) is trying to move the soft-drink business to breakfast.
It’s launching a new drink that combines Mountain Dew and fruit juice, reports USA Today. The hope is that the new beverage will provide a caffeinated and fruity drink for the morning meal.
Called “Kickstart,” it will occupy a place between traditional juices and energy drinks. Each 16-ounce can of Kickstart will provide 92 milligrams of caffeine compared to a regular Mountain Dew’s 72 milligrams. By contrast, a 16-ounce cup of Starbuck’s (NASDAQ:SBUX) coffee delivers 330 milligrams, and Pepsi’s own AMP energy drink packs 142 milligrams.
“Our consumers told us they are looking for an alternative to traditional morning beverages — one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,” Mountain Dew Vice President of Marketing Greg Lyons said in a release.