Pizza Hut Rolls Out Tiny New Menu Item

by Christopher Freeburn | February 5, 2013 12:56 pm

Pizza Hut Rolls Out Tiny New Menu Item

Yum! Brands (NYSE:YUM[1]) Pizza Hut chain is adding tiny pizzas to its menu[2].

The chain rolled out “Big Pizza Sliders” this week. The mini-pizzas are 3.5-inches in diameter and come with various toppings. A box of nine pizza sliders will cost customers $10, while three pizza sliders can be had for $5, Restaurant News notes.

Customers received their first look at the pizza sliders during Sunday’s pre-game Super Bowl show on CBS (NYSE:CBS[3]).

Pizza Hut will debut the new mini pizzas in concert with a promotional campaign in which customers can win prizes through video-game service Virgin Gaming.

On Tuesday, Pizza Hut will give the pizza sliders out for free between 4 p.m. and 7 p.m. in an effort to introduce customers to the product. Free pizza sliders will have pepperoni and cheese toppings.

Shares of Yum! Brands fell almost 3% in Tuesday midday trading after the company posted surprisingly weak sales in China[4], and noted that its business there would contract this year.

Endnotes:
  1. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  2. adding tiny pizzas to its menu: http://nrn.com/latest-headlines/pizza-hut-debuts-big-pizza-sliders
  3. CBS: http://studio-5.financialcontent.com/investplace/quote?Symbol=CBS
  4. surprisingly weak sales in China: http://investorplace.com/2013/02/yums-chinese-chicken-problem-is-overblown/

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