SodaStream Teams Up With Ocean Spray for New Juice Blends

The flavors will be available in the second half of this year

   

SodaStream logo 200x100 SodaStream Teams Up With Ocean Spray for New Juice BlendsA number of Ocean Spray’s popular flavors will soon be available to SodaStream (NASDAQ:SODA) home carbonated soda-makers.

In a statement, the two companies said that SodaStream will license various Ocean Spray juice blends, including regular and diet versions of Cranberry, Cranberry-Grape and Cranberry-Raspberry. The syrup flavors for use in SodaStream machines were projected to hit North American store shelves during the second half of the year.

Coke Coca Cola bottles pop 630 flickr 200x200 SodaStream Teams Up With Ocean Spray for New Juice Blends
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No financial terms of the deal were revealed.

More than 30% of Ocean Spray Cranberry juice consumers prefer to mix the juice with sparkling water, creating a home-made carbonated version of the drink.

Formed more than 80 years ago, Ocean Spray is a cooperative of 700 cranberry and grapefruit growers in six U.S. states, Chile and Canada. Last year it generated sales of $2.2 billion.

Last year, SodaStream partnered with Kraft Foods (NASDAQ:KFT) to add Kool-Aid flavors to its soda-syrup portfolio.

Shares of SodaStream rose almost 2% in Wednesday morning trading.


Article printed from InvestorPlace Media, http://investorplace.com/2013/02/sodastream-teams-up-with-ocean-spray-for-new-juice-blends/.

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