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SodaStream Teams Up With Ocean Spray for New Juice Blends

The flavors will be available in the second half of this year

   

SodaStream_logo_200x100 IPOA number of Ocean Spray’s popular flavors will soon be available to SodaStream (NASDAQ:SODA) home carbonated soda-makers.

In a statement, the two companies said that SodaStream will license various Ocean Spray juice blends, including regular and diet versions of Cranberry, Cranberry-Grape and Cranberry-Raspberry. The syrup flavors for use in SodaStream machines were projected to hit North American store shelves during the second half of the year.

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No financial terms of the deal were revealed.

More than 30% of Ocean Spray Cranberry juice consumers prefer to mix the juice with sparkling water, creating a home-made carbonated version of the drink.

Formed more than 80 years ago, Ocean Spray is a cooperative of 700 cranberry and grapefruit growers in six U.S. states, Chile and Canada. Last year it generated sales of $2.2 billion.

Last year, SodaStream partnered with Kraft Foods (NASDAQ:KFT) to add Kool-Aid flavors to its soda-syrup portfolio.

Shares of SodaStream rose almost 2% in Wednesday morning trading.


Article printed from InvestorPlace Media, http://investorplace.com/2013/02/sodastream-teams-up-with-ocean-spray-for-new-juice-blends/.

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