Super Bowl Touchdown Cost One Store More Than $100K

by Nate Wooley | February 5, 2013 9:36 am

Super Bowl Touchdown Cost One Store More Than $100K

SuperBowlXLVII Super Bowl Touchdown Cost One Store More Than $100K[1]Jacoby Jones 108-yard kickoff return touchdown had one unexpected result: A store in New Mexico is doling out more than $100,000 in refunds.

The chain store Baillio’s, based in Albuquerque, offered its customers a special deal prior to the game, reports KRQE[2]. The store guaranteed that anyone who purchased a certain type of bedding or television would receive a full refund if either the first- or second-half kickoff resulted in a touchdown.

Ravens kick returner Jacoby Jones took the second-half kickoff deep in his own endzone and ran 108 yards for a touchdown. That made 79 Baillio’s customers pretty happy, as it earned them more than $115,000 worth of refunds.

Baillio’s president Rob Kujath isn’t complaining, though. He told KRQE, “We had a party here with a group of people, and I was just thrilled to see the kickoff run back for all those people.” He also said that the store has insurance that is covering the cost of the refunds.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/01/SuperBowlXLVII.jpg
  2. reports KRQE: http://www.krqe.com/dpp/sports/super_bowl/baillios-refunds-nearly-115000
  3. Highlights of the 34-Minute Super Bowl Outage: http://investorplace.com/2013/02/highlights-of-the-34-minute-super-bowl-outage/
  4. The 5 Best Super Bowl XLVII Ads: http://investorplace.com/2013/02/the-5-best-super-bowl-xlvii-ads/
  5. How Much Does a Super Bowl Ad Really Cost?: http://investorplace.com/2013/02/how-much-does-a-super-bowl-ad-really-cost/

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