by Nate Wooley | February 5, 2013 9:36 am
Jacoby Jones 108-yard kickoff return touchdown had one unexpected result: A store in New Mexico is doling out more than $100,000 in refunds.
The chain store Baillio’s, based in Albuquerque, offered its customers a special deal prior to the game, reports KRQE. The store guaranteed that anyone who purchased a certain type of bedding or television would receive a full refund if either the first- or second-half kickoff resulted in a touchdown.
Ravens kick returner Jacoby Jones took the second-half kickoff deep in his own endzone and ran 108 yards for a touchdown. That made 79 Baillio’s customers pretty happy, as it earned them more than $115,000 worth of refunds.
Baillio’s president Rob Kujath isn’t complaining, though. He told KRQE, “We had a party here with a group of people, and I was just thrilled to see the kickoff run back for all those people.” He also said that the store has insurance that is covering the cost of the refunds.
Source URL: http://investorplace.com/2013/02/super-bowl-touchdown-cost-one-store-more-than-100k/
Short URL: http://invstplc.com/1fyLh6F
Copyright ©2014 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.