Last week’s hack of fast food chain Burger King‘s (NYSE:BKW) Twitter account is having an unexpected positive result.
Sure, the hacker was obscene at times and funny at others, but no one can claim that he or she didn’t generate a lot of new interest in Burger King’s tweets, reports Mediabistro.
During the hack, tweets were sent out saying, “We just got sold to McDonalds!” and “if I catch you at wendys, we’re fightin!” While the chain did later apologize for some of the tweets and the hacking, follower response has been good and increased interest in the chain. Even McDonald’s (NYSE:MCD) got in on the act by making sure to send a tweet that the hack wasn’t its doing.
For now, even though some people at the chain are facing questions about the hack, the increased audience should make its next Twitter campaign that much more successful at promoting the restaurant.