Video streaming website Hulu could soon see its ownership change.
Sources told Bloomberg that two of the website’s three co-owners, Disney (NYSE:DIS) and News Corp. (NASDAQ:NWSA), are discussing a possible sale of one party’s stake to the other. The two companies differ on what revenue model Hulu should adopt, with News Corp. backing a subscription-supported business, while Disney looks to increase advertising dollars.
Despite on-going negotiations, it is still possible that neither company will buy out the other.
The remaining one-third stake in Hulu is controlled by Comcast’s (NASDAQ:CMCSA) NBCUniversal. However, an agreement with federal regulators prevents Comcast from taking an active role in Hulu’s management.
In January, Hulu announced that its CEO and co-founder, Jason Kilar, will leave the company by the end of this month.
Shares of News Corp. and Disney both rose fractionally in Monday midday trading.