Fanta Creates First Tasteable Print Ad

New ad tastes like Fanta Orange

   

Fanta Creates First Tasteable Print Ad

fanta logo Fanta Creates First Tasteable Print AdIn the latest move to conquer the advertising world, Fanta is going with ads you can taste.

Fanta — owned by Coca-Cola (NYSE:KO) — has developed an ad that tastes like Fanta Orange, Shortlist reports.

The new ads are full-sheet presentations that ask readers to tear a piece of the ad off and put it in their mouths to taste the product. The ads were created by Dubai-based OgilvyOne.

In the ad, the company says, “Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share.”

More stories about drinks:


Article printed from InvestorPlace Media, http://investorplace.com/2013/03/fanta-creates-first-tasteable-print-ad/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.