Fanta Creates First Tasteable Print Ad

by Nate Wooley | March 1, 2013 11:09 am

[1]In the latest move to conquer the advertising world, Fanta is going with ads you can taste.

Fanta — owned by Coca-Cola (NYSE:KO[2]) — has developed an ad that tastes like Fanta Orange, Shortlist reports[3].

The new ads are full-sheet presentations that ask readers to tear a piece of the ad off and put it in their mouths to taste the product. The ads were created by Dubai-based OgilvyOne.

In the ad, the company says, “Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share.”

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/03/fanta-logo.png
  2. KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
  3. Shortlist reports: http://www.shortlist.com/cool-stuff/design/the-fanta-ad-that-tastes-like-fanta
  4. Gatorade to Remove Controversial Ingredient From Drinks: http://investorplace.com/2013/01/gatorade-to-remove-controversial-ingredient-from-drinks/
  5. Mountain Dew Rolls Out a New Breakfast Drink: http://investorplace.com/2013/02/mountain-dew-rolls-out-a-new-breakfast-drink/
  6. SodaStream Teams Up With Ocean Spray for New Juice Blends: http://investorplace.com/2013/02/sodastream-teams-up-with-ocean-spray-for-new-juice-blends/

Source URL: http://investorplace.com/2013/03/fanta-creates-first-tasteable-print-ad/
Short URL: http://investorplace.com/?p=315337

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