by Nate Wooley | March 1, 2013 11:09 am
In the latest move to conquer the advertising world, Fanta is going with ads you can taste.
Fanta — owned by Coca-Cola (NYSE:KO) — has developed an ad that tastes like Fanta Orange, Shortlist reports.
The new ads are full-sheet presentations that ask readers to tear a piece of the ad off and put it in their mouths to taste the product. The ads were created by Dubai-based OgilvyOne.
In the ad, the company says, “Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share.”
Source URL: http://investorplace.com/2013/03/fanta-creates-first-tasteable-print-ad/
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