For decades, travelers consulted Frommer’s popular line of travel guides to help them navigate foreign destinations.
Today, however, most travelers plan their trips online and rely on mobile devices and Internet advice to find their way. That change may explain why Google (NASDAQ:GOOG), which acquired the Frommer’s brand last year for $22 million, has stopped publishing the guides’ print editions, Skift notes.
While Frommer’s printed guide books are going way, another guide book series will be sticking around. The Unofficial Guide series, which Google also acquired last year, will continue to appear on bookstore shelves. For now, at least. It will also be available in e-book format.
Google apparently planned to kill the print editions right from the start. Shortly after the Internet search giant purchased the Frommer’s brand, writers working on guide books say they were told the books would be delayed or canceled.
Future plans for Frommer’s digital content have not been revealed.
Last week, Google said it will shut down its content aggregator, Google Reader, in July due to declining usage.
Shares of Google were mostly flat in Friday midday trading.