Dominant search engine and tech giant Google (NASDAQ:GOOG) is preparing to launch its own retail service.
The new service — specifically developed to compete with Amazon‘s (NASDAQ:AMZN) Prime service — will be called “Google Shopping Express” and is said to be launching sometime in 2013, reports TechCrunch.
The new service will be cheaper than Amazon Prime and will offer same-day delivery of goods from partner retailers such as Target (NYSE:TGT), Walmart (NYSE:WMT), Walgreen (NYSE:WAG) and Safeway (NYSE:SWY). The target price for an annual membership is rumored to be between $64 and $69.
Google Shopping Express will work in tandem with the company’s other initiatives such as Google Wallet and Google Shopping to provide retail services to the public.