How a Popular New Taco Bell Item Created 15,000 New Jobs

by Christopher Freeburn | March 15, 2013 11:33 am

How a Popular New Taco Bell Item Created 15,000 New Jobs

taco bell doritos ranch taco 300x225 How a Popular New Taco Bell Item Created 15,000 New Jobs[1]With U.S. unemployment still hovering at historic highs, it’s good to remember that even little things can sometimes have an over-sized effect[2].

That is apparently the case with the Doritos Locos Taco, a creation of Yum Brands’ (NYSE:YUM[3]) Taco Bell. The popular restaurant chain hired 15,000 new workers last year and company executives say the taco — based on the popular snack ships made by PepsiCo‘s (NYSE:PEP[4]) Frito Lay division – was mostly responsible for the payroll increase, ABC News notes.

Taco Bell introduced the Doritos Locos Taco[5] this time last year. Since its debut, the restaurant has sold 375 million of the tacos. Company executives hope to leverage the taco’s popularity with Doritos-starved consumers to open 2,000 new restaurants over the next decade.

Not bad for a taco.

Taco Bell is expanding its lineup of Doritos Locos Tacos, adding a “Cool Ranch” flavored version[6].

Shares of Yum Brands in Friday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/02/taco-bell-doritos-ranch-taco.jpg
  2. even little things can sometimes have an over-sized effect: http://abcnews.go.com/blogs/business/2013/03/the-taco-that-built-15000-jobs/
  3. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  4. PEP: http://studio-5.financialcontent.com/investplace/quote?Symbol=PEP
  5. introduced the Doritos Locos Taco: http://investorplace.com/2012/03/5-bizarre-food-combo-products/
  6. adding a “Cool Ranch” flavored version: http://investorplace.com/2013/01/taco-bell-teases-possible-new-menu-item/

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