The new design by Jeep — shown today at the New York International Auto Show — drops the automaker’s traditional boxy look, the Associated Press reports.
The 2014 Cherokee is replacing the previous Liberty version. It has a more flowing and aerodynamic design and abandons the round headlights for smaller slits. That’s only a few of the design changes that make the new Cherokee a radical departure.
Not all Jeep fans are happy, though. “It’s the ugliest thing I’ve ever seen on the road and to put a Jeep badge on it, let alone call it a Cherokee, is an insult to the name and heritage that Jeep has always delivered,” one Jeep owner told AP.
Jeep knows that the change might upset some long-time Jeep buyers. However, the company wanted to replace the Liberty with something more likely to build a new audience. Liberty sales, though high when the model first came out in 2002, have dropped by more than half since then.
Still, the new Cherokee will help owners with increased gas milage. The old Liberty got 22 miles per gallon while the new Cherokee is rated at 31.